Raise funds for programs which improve access to healthy foods and physical activity in schools
Enable students to lead and drive change
Build a diverse network of stakeholders across the public and private sectors
Fuel Up to Play 60 is the largest in-school nutrition and physical activity program in the country launched by National Dairy Council and NFL, in collaboration with the USDA, to encourage today's youth to lead healthier lives.
AdVenture Capital (“AdCap”) is an innovative program that inspires, empowers and motivates creative, curious and brave student entrepreneurs to use their BIG ideas to make changes in school and community health and wellness.
GENYOUth convenes diverse stakeholders, generates dialogue and insights and collaborates with public and private partners to channel resources to bolster healthy, high-achieving students, schools and communities nationwide
AdVenture Capital Progress Report
GENYOUth 50 States Report
NFL FLAG-IN-SCHOOLS: ONE SIMPLE, TURNKEY SOLUTION TO ENCOURAGE PHYSICAL ACTIVITY IN AMERICA’S SCHOOLS
PepsiCo Foundation, GENYOUth and Food for Good team up to Encourage Play at Summer Feeding Events
NFL FLAG Highlights Video
2017 Fuel Up to Play 60 Student Ambassador Summit Highlight Video
The Health & Wellness Advisory Council provides expert perspective, advises GENYOUth, and collaborates on initiatives to advance child health and wellness.
13M students are eating healthier because of Fuel Up to Play 60
16M students are more physically active because of Fuel Up to Play 60
There are 350+ student led projects through AdCap