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Empowering students to create a healthy, high achieving future


Offering tools and resources to schools to increase access to healthy foods and physical activity.


Cultivating partnership opportunities with today's thought leaders and sharing insights directly from young people.


Galvanizing student leaders that inspire their peers and funding them to implement their own innovative solutions to improve school wellness.


14 million

14M students are eating healthier because of Fuel Up to Play 60

18 million

18M students are more physically active because of Fuel Up to Play 60

ADCAP Student Projects

There are 900+ student led projects through AdCap

Our Programs

Fuel Up to Play 60 is the leading in-school nutrition and physical activity program in the country launched by National Dairy Council and NFL, in collaboration with the USDA, to encourage today's youth to lead healthier lives.

AdVenture Capital (“AdCap”) is an innovative program that inspires, empowers and motivates creative, curious and brave student entrepreneurs to use their BIG ideas to make changes in school and community health and wellness.

GENYOUth convenes diverse stakeholders, generates dialogue and insights and collaborates with public and private partners to channel resources to bolster healthy, high-achieving students, schools and communities nationwide

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Our Corporate Partners assist in refining our mission and moving us forward.

DMI     Dominos    Edelman Intelligence    ergotron    ibc

Inmar    jamba juice    land o lakes    Legacy 53    leprino foods

          microsoft     morgan stanley    National Fitness Foundation    nfl    nike

 ntt data     Pepsico Foundation    quaker    sap

sleep number    sodexo    United Healthcare     WorkForce Software


The Health & Wellness Advisory Council provides expert perspective, advises
GENYOUth, and collaborates on initiatives to advance child health and wellness.

and    healthier generation     healthy kids    family physicians

pediatrics    aasa    feeding america    frac    ndc

nhma    nih    nma    no kid hungry

healthier america    shield    sna    shape

usda    tree shield    eagle