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Empowering students to create a healthy, high achieving future

Our Goals

Activate Programs

Raise funds for programs which improve access to healthy foods and physical activity in schools

Empower Youth

Enable students to lead and drive change

Collaborate with Partners

Build a diverse network of stakeholders across the public and private sectors


13 million

13M students are eating healthier because of Fuel Up to Play 60

16 million

16M students are more physically active because of Fuel Up to Play 60

adcap student projects

There are 700+ student led projects through AdCap

Our Programs

Fuel Up to Play 60 is the largest in-school nutrition and physical activity program in the country launched by National Dairy Council and NFL, in collaboration with the USDA, to encourage today's youth to lead healthier lives.

AdVenture Capital (“AdCap”) is an innovative program that inspires, empowers and motivates creative, curious and brave student entrepreneurs to use their BIG ideas to make changes in school and community health and wellness.

GENYOUth convenes diverse stakeholders, generates dialogue and insights and collaborates with public and private partners to channel resources to bolster healthy, high-achieving students, schools and communities nationwide

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Our Partners

advisory council

The Health & Wellness Advisory Council provides expert perspective, advises GENYOUth, and collaborates on initiatives to advance child health and wellness.