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GENYOUth 2014 Progress Report

August 11, 2014

As summer is coming to a close and the new school year is approaching, we cannot help but look back on the difference GENYOUth has made in student’s lives across the country. We recently released our 2014 progress report, The Quest For Healthy, High Achieving Schools, which sheds light on how our efforts in our first three years have really been paying off.

Fuel Up to Play 60 now reaches over 73,000 schools, affects 14 million student’s health and wellness, and involves 20,000 students and 40,000 adults as ambassadors and leaders.

Click here to view the PDF

Alexis Glick, our invaluable CEO, credits this vast reach to “not only our founding partners at National Dairy Council—America’s 50,000 dairy farm families—and the National Football League, but also to the growing list of companies and organizations which, in the spirit of public-private partnership, have stepped up with support when we have asked, and even when we haven’t.”

Through signing a six-way Memorandum of Understanding with the National Dairy Council, the National Football League, and the U.S. Department of Agriculture, Education, and Health and Human Services, we have created a productive synergy that has made the sky the limit for GENYOUth.

To hone in on our incredible resources, we make our mission very clear—to create a movement committed to the health and wellness of children in the school environment. As stated in our publication, The Wellness Impact: Enhancing Academic Success through Healthy School Environments, there is an undisputed link between improved nutrition, greater opportunities for physical activity in the school environment, and academic success.

Because we are seeking to directly affect students, engaging the students themselves in nutrition and physical activity solutions has been a GENYOUth priority from the beginning. Through enlisting Fuel Up to Play 60 student ambassadors and the Inspiration Panel, creating our program AdVenture Capital: Social Entrepreneurship, and hosting events such as Student Ambassador Summits, Leadership Roundtables, and Regional Town Halls, in our first three years, youth have been our key change agent, and will continue to be in the years to come.

To solidify the positive changes we claim to have made, we conducted a Key Leader Survey in spring 2014, in which we asked those who have been observing us most closely for a frank assessment of the progress of our initiatives and overall mission. The key leaders emphasized the overwhelming network of connections we developed (and are still developing), the awareness we have raised, and the opportunities we have created. Our key leaders state that if GENYOUth keeps our focus, we will be capable of generating a cultural shift regarding school nutrition and physical activity, addressing disparities so all children have access to healthy school nutrition and physical activity environments, and providing a solid foundation for children to be healthier and more successful while growing into adulthood. The results speak for themselves—our first three years have been an unbelievable success.

Check out our 2014 Progress Report to learn about how this level of success has been reached in such a short time through every scope. We are not only excited to share all of our accomplishments, but to work together toward a brighter and healthier future!

Special thanks to all of our supporters and sponsors for making this report possible.


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