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GENYOUth Partners with Georgia Business Leaders to Increase Access to 5.3 Million Meals as Part of Legacy 53 Super School Breakfast Initiative


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GENYOUth, the official youth partner of the Atlanta Super Bowl Host Committee Legacy 53 initiative, partnered with Georgia business leaders to host a Legacy 53 Super School Breakfast ribbon cutting ceremony at G.P. Babb Middle School in Forest Park, GA.

The ceremony unveiled a new Fuel Up to Play 60, (GENYOUth’s signature school wellness program co-founded by the NFL and the National Dairy Council) grab-n-go cart where students can start their day with a healthy breakfast. Approximately 400,000 or 1 in 4 Georgia children, come from food insecure households. Through this Legacy 53 initiative, 53 high-need Georgia schools will be awarded breakfast carts which will increase access to over 5.3 million incremental meals among Georgia youth in just the first year of use. 

"We are honored to join GENYOUth and other leaders from our home state who, like Georgia Power, are committed to helping Georgia's youth thrive,” said Chief Executive Officer of Georgia Power Paul Bowers. “It's an incredible example of how our community comes together for those in need. Together, we will be able to provide resources to help local schools feed even more students.”

The Legacy 53 Super School Breakfast initiative is made possible through the support of the Georgia Power Foundation, Arby’s Foundation, Delta Air Lines, The Home Depot Foundation, and the WellCare Community Foundation, in partnership with the Atlanta Super Bowl Host Committee, and in collaboration with The Dairy Alliance.  "We are so grateful to have the support of so many of Georgia's business leaders who collectively stepped up to help us Fuel Greatness among Georgia’s youth. This initiative will enhance a school's ability to serve and meet every student’s needs,” says GENYOUth Chief Executive Officer, Alexis Glick. “The grab-n-go breakfast carts help increase access to a healthy, nutritious meal by moving breakfast out of the cafeteria and provide the critical resources that allow students to succeed inside the classroom and out.”

Also in attendance, were Atlanta Falcons punter Matt Bosher, and tight end for the Minnesota Vikings, Kyle Rudolph who is also a Walter Payton NFL Man of the Year nominee. They helped serve school breakfast, interacted with students, and spoke to those in attendance. Dan Corso, Chairman of the Atlanta Super Bowl Host Committee and President of the Atlanta Sports Council, Richard Woods, Georgia State Superintendent, Gary Black, Georgia Commissioner of Agriculture, and Doug Ackerman, CEO, of The Dairy Alliance were also present for the morning’s events.

The Legacy 53 Super School Breakfast event coincides with the events of Super Bowl weekend, with the big game taking place on Sunday, February 3rd at Mercedes Benz Stadium in Atlanta. “Our work with GENYOUth and Legacy 53 will leave a lasting effect on the Atlanta community for years to come and we are thrilled to see an immediate benefit to students, like we did this morning,” said Dan Corso, Chairman, Atlanta Super Bowl Host Committee. Leading up to Super Bowl LIII, the Host Committee teamed up with GENYOUth and other community partners to host events and launch programs that foster youth development and promote a healthy, active lifestyle.

 GENYouth Legacy 53 Breakfast Initiative

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About GENYOUth

GENYOUth is a 501c3 nonprofit organization that empowers students to create a healthier future for themselves and their peers by convening a network of private and public partners to raise funds for youth wellness initiatives that bolster healthy, high-achieving students, schools and communities nationwide. We believe that all students are change-agents, who deserve the opportunity to identify and lead innovative solutions that positively impact nutrition, physical activity, and student success. GENYOUth has had Fuel Up to Play 60 and Adventure Capital programs in over 73,000 schools, reaching over 38 million students in nearly 10 years of operation. For more information about GENYOUth, visit www.genyouthnow.org.

About Atlanta Super Bowl Host Committee

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, please visit: www.ATLSuperBowl53.com.

About The Dairy Alliance

On behalf of dairy farm families, The Dairy Alliance, a non-profit, works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods.

For more information, visit thedairyalliance.com

About Arby’s Foundation

The Arby’s Foundation, the independent charitable arm of Arby’s, helps America’s kids dream big and pursue their dreams with confidence. Building on a philanthropic heritage that has contributed more than $90 million to youth-related causes since its inception in 1986, the Arby’s Foundation is committed to helping kids build, expand and pursue their dreams as we focus our efforts in childhood hunger, youth leadership and career readiness initiatives. The Arby’s Foundation is a registered 501 (c) (3) organization headquartered in Atlanta. To learn more, follow the Arby’s Foundation on Facebook, Instagram and Twitter.

About Georgia Power

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company's promise to 2.5 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

About Delta Air Lines

Giving back is core to Delta Air Lines and its culture. Delta is committed to being a strong partner and giving back to the communities where its employees live, work and serve, contributing one percent of its net income to charitable organizations each year. Delta, The Delta Air Lines Foundation and its employees contribute thousands of volunteer hours and millions of dollars to a host of causes across the globe spanning three main pillars of community support:  Advancing Education, Supporting Global Health and Wellness and Saluting our Armed Service Members and Veterans.

About The Home Depot Foundation

The Home Depot Foundation works to improve the homes and lives of U.S. veterans, train skilled tradespeople to fill the labor gap and support communities impacted by natural disasters. Since 2011, the Foundation has invested $250 million in veteran causes and improved more than 40,000 veteran homes and facilities in 2,500 cities. In 2018, the Foundation committed an additional $250 million to veteran causes taking the total to half a billion by 2025. To learn more about The Home Depot Foundation and see Team Depot in action, visit thd.co/community and follow us on Twitter and Instagram @teamdepot and on Facebook at facebook.com/teamdepot.

About the WellCare Community Foundation

The WellCare Community Foundation was established in 2010 and is a nonprofit, private foundation. Its mission is to foster and promote the health, well-being and quality of life for the poor, distressed and other medically underserved populations – including those who are elderly, young and indigent – and the communities in which they live. The WellCare Community Foundation carries out this mission by supporting work that helps people live healthy, safe and productive lives, and by assisting groups with serious and neglected health needs. Underscoring this mission is the WellCare Community Foundation's goal to serve as a national resource that fosters an environment where there is a continuum of education, access and quality health care, all of which improve the overall health, well-being and quality of life of targeted beneficiaries.

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