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Super School Breakfast Campaign and 52 Weeks of Giving Kicks off in Minnesota

February 23, 2017

Breakfast is often called the most important meal of the day, yet in Minnesota, 140,000 students don’t participate in school breakfast programs, putting them at a disadvantage to learn and reach fuel greatness.  In fact, Minnesota ranks 44th out of 50 states in offering school breakfast, but the Minnesota Legacy Fund is hoping to support students and schools by providing grants to a new school every week for 52 weeks leading up to Super Bowl LII in Minnesota on February 4, 2018.  

We know that school breakfast programs are an important resource in helping both parents and educators ensure that students are properly nourished and ready to learn. Called the Super School Breakfast Campaign, each $10,000 grant, distributed in partnership with our flagship program, Fuel Up to Play 60 (FUTP 60) and the Midwest Dairy Council, will go toward equipment to serve breakfast in the classroom. With breakfast in the classroom as an option, the hope is that many more students will gain access to this most important meal.

The campaign kicked-off last week at Willow Creek Middle School and students donned their FUTP 60 Vikings’ purple best to celebrate receiving a grant. Rochester Mayor Ardell Brede toasted the occasion with students (with milk of course), as students mugged for pictures with milk mustache stickers.

GENYOUth and our program, Fuel Up to Play 60 would not exist without the support of our partners that collectively invest in the health and vitality of our nation’s youth.  What better way for the Legacy Fund to leave a legacy than collaborating with the Midwest Dairy Council and NFL Foundation to give back to schools and communities in such an important and lasting way.

You can learn more about last week’s event and the Super School Breakfast Campaign by watching news coverage from the day here and checking out some photos below.

To get the latest on Super School Breakfast weekly events leading up to Super Bowl LII, follow @MNSuperBowl2018, @MidwestDairy, @GENYOUthNow and @FUTP60 on Twitter.

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