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Live From Miami GENYOUth at Super Bowl LIV


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At GENYOUth we see the Super Bowl as a team sport where we have the incredible opportunity to work in partnership with the Super Bowl Host Committee, the local Club team, school officials and socially-minded corporate partners to tackle one of the most pressing issues facing communities across the country – food insecurity among youth. 

At GENYOUth we see the Super Bowl as a team sport where we have the incredible opportunity to work in partnership with the Super Bowl Host Committee, the local Club team, school officials and socially-minded corporate partners to tackle one of the most pressing issues facing communities across the country – food insecurity among youth. 

We put points on the board by further advancing our legacy by increasing breakfast accessibility for food insecure youth while providing them with unique opportunities to enhance their health, wellness and workforce readiness.  We are proud to say that our recent efforts in Miami was our biggest Super Bowl activation yet!   Working in partnership with the Miami Super Bowl Host Committee, the Miami Dolphins and the Dairy Council of Florida we were able to provide the following resources for Miami-DadeBroward and Palm Beach County schools and students:

  ✔️ 100 Grab and Go breakfast carts

  ✔️ 10 million breakfasts for food insecure youth in year one

  ✔️ 50 million breakfasts over the next 5 years 

  ✔️ Flag football kits for Miami-Dade middle school students

  ✔️ 100 Sleep Number 360® smart beds to Super Sleep Contest winners

  ✔️ Sleep kits with educational resources for 80,000 students in 25 states

  ✔️ Funding for 14 student-led projects to create healthier school buildings

 

 None of this would have been possible without the incredible support of many of our esteemed board members and partners including Florida BlueFlorida Power and Light and Sunshine Gasoline / ChevronSleep Number and Alight Solutions.  A highlight video of our activations can be seen via this link.

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