WHO WE ARE
GENYOUth: A Catalyst for Student Wellbeing
Our Mission
At GENYOUth, we believe every child deserves the opportunity to thrive — in the classroom, on the field, and in life. That starts with the basics: good nutrition and daily movement. We partner with schools nationwide to provide proven solutions that ensure children have access to good nutrition and physical activity. Because when they are well-nourished and active, they’re ready to learn, grow, and be their best selves.
Our Impact
GENYOUth’s impact reaches deep into school communities across the country — through school breakfast and nutrition programs, physical activity initiatives, and partnerships with school nutrition professionals, educators, coaches, and school leaders who see these children every day. Today, that means more than 40 million students in 76,000 school communities have access to programs that help them show up nourished, active, and ready to learn. But the numbers only tell part of the story — it’s also the student who enjoys easy access to breakfast with no stigma, the child who develops their self-confidence through movement, and the schools who are incorporating healthier habits into their curriculum that last well beyond a single year.
Our Story. Our Milestones.
Founded in 2010 through a partnership between America’s Dairy Farmers and the National Football League, GENYOUth is a leading national non-profit, dedicated to helping schoolchildren thrive by living well-nourished and physically active lives.
Today GENYOUth is a part of the Action for Healthy Kids Network, a strategic alliance that is built on the shared belief that student health is essential to student success. Together, we are the nation’s largest in-school health nonprofit alliance, reaching more than 100,000 schools and millions of students annually. By combining our national reach, youth and parent voices, proven programs, and deep relationships with schools and communities, we are delivering a whole-child approach to wellness — supporting better nutrition, physical activity, and mental health in the places kids learn and grow.
Champions for Healthier Schools
NFL FLAG-In-School PLAY 60 Champions support school districts in building sustainable, healthy school environments.
Drafting a Solution to Student Hunger
Taste of the Draft, inspired by Taste of the NFL, unites food, football, and philanthropy to help GENYOUth tackle student hunger in conjunction with the NFL Draft.
Student Voices, National Impact
90 Million Meals
and Counting
Increased access to 90 million + school meals in Super Bowl and NFL Draft host markets across the nation, through NFL community impact initiatives.
A Taste of Food, Football, and Philanthropy
In just 6 years, we catapulted Taste of the NFL, with GENYOUth as the charitable beneficiary, to a must-attend Super Bowl event while increasing access to hundreds of millions of school meals.
$20 Million to End
Student Hunger
A Seat at the
White House Table
Turning Youth Insights
Into Action
Have published 7 Youth Insights surveys and over a dozen issue-framing reports.
Measuring Fitness,
Fueling Movement
Improved youth physical activity opportunities in NFL markets in partnership with The Cooper Institute’s FitnessGram.
$35 Million for
Childhood Nutrition
Worked with U.S. Departments of Agriculture, Education, and Health and Human Services – in partnership with the USDA, NFL, Fuel Up and Play 60 – to award schools $35 million to strengthen childhood nutrition.
NFL FLAG-In-School Gets 17 Million Kids Moving
Have equipped U.S. schools with 40,000 NFL FLAG-In-School kits, engaging 17 million students.
A Partner in
Active Schools
Elevating Presidential Youth Fitness
THE LATEST
THANK YOU
FEATURED PARTNERS
