Maureen Bausch is currently a partner with Bold North Associates (BNA). BNA is a consulting firms specializing in business development, marketing and destination development.
Prior to joining BNA. Maureen was the Interim CMO of Mayo Clinic. Maureen has spent almost a year in this position during a period of transition at Mayo Clinic. During this time, she led marketing, provided oversite for a large team, managed professional sports partnerships market specific corporate outreach and site growth.
Maureen has spent the majority of her career working with retailers. She joined Mall of America in 1990, 2 years prior to opening. She rose to Executive Vice President managing the $1B asset and reporting to the Ghermezian family. As EVP, Maureen had responsibility for a $100M budget, all aspects of the P&L, managed a team of 1500, worked with 800+ retailers, restaurants and attractions over 25 years. Maureen lead the Business Development efforts, attracting new retail and attractions. Mall of America opened in 1992 and generated total sales of over $800M within 5 years.
She began her career directing advertising for Cub Foods, her family’s business. During her 13-year tenure, the company grew from 4 stores to 85 in 14 states. Cub was sold to Super Valu and transitioned from a private family organization to part of a publicly held, large wholesale food organization.
Maureen left Mall of America in 2015 to become the CEO of MN Super Bowl LII. During this 4-year assignment, she launched 2 companies a 501C3 and a 501C6. Raising $60M in private funding, she created the Bold North brand, hired a staff of 32, secured 10K volunteers and engaged 400 committee members from the public and private sector. She had oversight responsibility for 200+ events and 5800 visiting media. The Minnesota Super Bowl LII has been deemed by the NFL as the most successful in history with an economic impact of $450M for Minnesota.
Maureen graduated from the University of Minnesota with an MA in Journalism/Marketing and has taken further continuing board education courses at Northwestern University, Kellogg School of Management. She has always been active in the community. She has been a board member for several non-profit organizations, St. Catherine University, Minnesota Retailers Assoc. US Department of Commerce Travel and Tourism. Today she is a board member of the MN Orchestra, Taste of the NFL as well as others. Maureen and her husband Bill, live in St. Paul and have 5 adult children. They enjoy traveling, family and outdoor activities.