Gretel is responsible for GENYOUth's communications strategy, along with supporting programs and partnerships. She brings over a decade in global media and nonprofit experience. Previously, she managed the international social action campaign around the release of the documentary, He Named Me Malala at the Malala Fund. There, she launched Malala Fund programs in India and in refugee camps in Kenya and helped engage over 1.3 million young people in over 10 countries through the Stand #withMalala campaign. She is also a founding champion of the A World at School campaign and served as Senior Project Manager at the Global Business Coalition for Education. Through this work, she has collaborated with multiple world leaders and youth activists and has lead digital advocacy initiatives in over 50 countries. Gretel also worked as a media producer in Washington, D.C., serving clients such as HBO, Google, Bloomberg LLP, CURE Epilepsy, and the Pickens Plan. She has covered major events and elections and produced independent short and documentary films. Gretel serves on the board of The Grassroot Project and is a graduate of the University of Virginia.