David joined GENYOUth in September of 2011 coming from a 20 year professional background rooted in strategic marketing planning, top-tier event management and brand positioning. David provides marketing innovation and brand strategy leadership for GENYOUth. He is a dynamic, creative leader with a history of increasing and expanding brand awareness for GENYOUth. David provides strategic creative leadership and forward thinking for all of GENYOUth’s special events on an on-going basis, including the Annual Gala — GENYOUth's largest fundraising event of the year. David, also manages GENYOUth’s corporate identity and branding guidelines to provide consistent national brand presence and awareness. David has a track record positioning brands as market leaders by creating integrated marketing, advertising, and public relations campaigns — all with the goal of returning top ROI results in a 501(c)(3) environment working with tight/lean budgets.