Russell Weiner was named to the newly-created position of chief operating
officer at Domino’s in January 2018, also expanding to the role of president of
the Americas. He previously served as president of Domino’s USA since October
2014, after joining the company initially as chief marketing officer in 2008.
In his role, Weiner is primarily responsible for marketing, operations, store
growth and development for North America, Central America, South America
and the Carribean – as well as overseeing the Team USA division of company-owned
His impact on the true reshaping of the Domino’s brand during the past decade
has been tremendous. Named Brandweek’s 2010 Marketer of the Year in the
restaurant category, Weiner was responsible for the reinvention of Domino’s
menu and advertising, which led to record-setting, industry-leading sales
increases beginning in 2010 and continuing to this day.
Weiner was also named one of the 10 Who Made Their Mark in 2010 by
Advertising Age, joined by the likes of Betty White and Conan O’Brien.
The advertising campaign that launched the “new and inspired” pizza recipe
featured the highest-rated television spot in the restaurant industry in more than
10 years of tracking conducted by the agency Millward Brown.
Prior to joining Domino’s in 2008, Weiner led the marketing for Pepsi’s $14
billion North American cola business, overseeing $250 million in advertising and
promotional spending. He has both Emmy and Effie award-winning television
commercials to his credit, and led the development and launch of Diet Pepsi Max
and Pepsi’s largest promotion ever, “Pepsi Stuff.” He was named one of
Brandweek’s 2008 Top 10 Marketers of the Next Generation and was listed in
Advertising Age magazine’s Top 40 Under 40 in 2007.
Weiner earned his M.B.A. in marketing and international business from the New
York University Stern School of Business in 2001. He received a B.A. in
government from the Cornell University College of Arts and Sciences. In
February 2017, he joined the Board of Directors of The Clorox Company, also
serving on its audit committee.
A native of Bronx, New York, Weiner and his wife, Wendy, have three children
and currently reside in Ann Arbor, Mich.