GENYOUth’s programs take action to put physical activity and proper nutrition in schools and improve kids’ lives from day one! Our growing network of partners share their creativity and resources to bring these programs to life.


Fuel Up to Play 60

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council (NDC) and the National Football League (NFL). The program encourages youth to consume nutrient-rich foods (low-fat or fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity each day. Fuel Up to Play 60 is currently active in more than 70,000 schools with the potential to reach 36.6 million students nationwide.

As Fuel Up to Play 60 was developed, youth were actively placed in the driver seat to encourage shared ownership and responsibility. Youth tested and approved all components, ensuring that the program remained authentic and would be embraced by their peers.

As the largest of its kind, GENYOUth supports and advises this well-established program – for youth, by youth – with the resources it needs to improve kids’ health and wellness in schools. With the participation of the NFL, NFL owners and the NFL Players and Alumni, this program has changed the face of health and wellness in schools. Fun is fundamental to everything they do.
CLICK HERE to apply for a Fuel Up to Play 60 grant for your school.
CLICK HERE to learn more about inspiring program success stories.


AdVenture Capital

Adventure Capital is an innovative program created to inspire, empower and fund youth-driven initiatives that improve nutrition, physical activity, and student achievement in schools and communities. By applying the principles of entrepreneurial investment to the challenge of school wellness, AdVenture Capital gives students the opportunity to “pitch” their ideas to business and health and wellness leaders for potential funding and implementation, and develop life-long skills.


Winning projects will be awarded grants on the basis of criteria including innovation, impact, feasibility, sustainability and “return on investment” – as well as their potential for inspiring and empowering youth to lead and participate in school change that will improve nutrition, physical activity and achievement.


To Learn more about AdVenture Capital click here!


To visit the AdVenture Capital digital platform click here!


Congratulations to our SAP Social Innovation Series winners who received on-site funding for their ideas. Stay tuned for updates on the national contest to find SAP’s Teen Innovator!



The Learning Connection: Breakfast and Physical Activity

GENYOUth’s program efforts focus on increasing breakfast participation through Fuel Up to Play 60 and on providing turnkey physical activity solutions. We believe the solution begins in schools because kids consume 50% of their calories in the school environment and have opportunities for structured physical activity daily. GENYOUth encourages breakfast participation by learning directly from school stakeholders about successful methods of delivery and implications for the classroom, and we offer a valuable asset for increasing activity as schools and communities with limited resources and declining budgets strive to improve facilities. This “total solution” to the nutrition + physical activity equation provides more opportunity for kids to eat healthier and get active. Good nutrition and physical activity build strong minds and healthy kids. The Wellness Impact: Enhancing Academic Success Through Healthy School Environments, released by GENYOUth, National Dairy Council (NDC), American College of Sports Medicine (ACSM) and the American School Health Association (ASHA) reinforces the “learning connection” the crucial link between quality nutrition, physical activity and academic performance.

Town Halls

In the Fall of 2013 and the Spring of 2014, GENYOUth is hosting series of regional Town Hall meetings in markets, including, Chicago, Indianapolis, Columbus, Denver, San Francisco, and St. Louis.  These local events were conceived as grassroots extensions of GENYOUth’s national Leadership Roundtables to identify and activate ideas and solutions on a local level, where change really happens.  Click here to read the National Press Release for GENYOUth’s Town Halls in partnership with leading organizations dedicated to nurturing child health and wellness and supporting students and schools across the country.
The Opportunity

  • Support better learning.
  • Reinforce Schools as a focal point for action.
  • Get Schools help.


The Solution

  • Wellness Programs are part of the solution.
  • Necessitate the morning meal for children’s health and development.
  • Physical activity supports improved executive brain functioning and cognitive performance
  • Together, we can make a difference.


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