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GENYOUth’s programs empower students across the K-14 life-cycle as change agents for their own healthier, high achieving future.

Fuel Up to Play 60

Fuel Up to Play 60 is the largest in-school nutrition and physical activity program in the country, developed by the National Dairy Council (NDC) and the National Football League (NFL).

The program helps schools to meet their wellness goals and encourages youth to consume nutrient-rich foods (low-fat or fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity each day.

Fuel Up to Play 60 is currently active in more than 73,000 schools enrolling 38 million students nationwide.

adventure Capital

AdVenture Capital (“AdCap”) is an innovative program that inspires, empowers and motivates creative, curious and brave student entrepreneurs to use their BIG ideas to make changes in school and community health and wellness.

AdCap empowers students 13+ to think and act like entrepreneurs as they use the online Project Designer to develop and execute their Project ideas. AdCap provides tools and resources to help turn students’ ideas into lasting, meaningful change for their community and peers.

thought leadership

GENYOUth works to convene dialogues, generate insights, publish reports, build awareness, raise funds, and channel resources in the service of empowering students to be stewards of their generation’s quest for healthy, fulfilled, and productive lives.

Featured Stories


GENYOUth has engaged over 150 for-profit and not-for-profit organizations – and generated over $47 million in support – to provide resources for schools and students

Through Fuel Up to Play 60... 2 million more students are eating breakfast at school each day

Students impacted through AdCap

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Support from a diverse community of partners makes it possible to raise funds and provide resources to students and schools in need.